Privacy Policy

BrandWise ("BrandWise," "we," "us," or "our") provides the website located at itsbrandwise.com and related services, including our Social Media Literacy & Wellness Certification (together, the "Services"). This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you. By using the Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information you provide directly. This includes your name, email address, and any other information you submit through forms on our site (such as the Free Parent's Guide request, the Organizations quote request, or the Contact form); account or registration information, if you create an account; payment information when you purchase a Certification, which is processed by our third-party payment processor, Stripe (we do not store your full card number); and any information you provide when you correspond with us.

Information about children. Certain parts of our Services are designed for use by students, including students under the age of 13. See "Children's Privacy" below for how we handle information relating to children.

Information collected automatically. When you visit our website, we and our service providers may automatically collect information such as your IP address, browser type, device information, pages viewed, and referring URLs, through cookies, log files, and similar technologies.

Information from third parties. We may receive limited information from third-party services we use to operate the Services, such as our hosting, forms, and payment providers.

2. Children's Privacy (COPPA)

BrandWise's certification program includes a track designed for students under the age of 13. We take children's privacy seriously and are committed to complying with the Children's Online Privacy Protection Act ("COPPA").

• We do not knowingly collect personal information directly from a child under 13 without first obtaining verifiable consent from that child's parent or legal guardian, using methods reasonably designed to confirm that the person providing consent is the child's parent or guardian.
• Where a parent or guardian enrolls a child in the Certification, we collect only the information reasonably necessary to provide the Certification to that child, such as the child's name, age range, and progress within the course.
• We do not use information collected from children under 13 for behavioral advertising, and we do not knowingly sell or share that information with third parties for their own marketing purposes.
• Parents and guardians may review the personal information we have collected from their child, request that it be deleted, and refuse to permit further collection or use of their child's information, by contacting us at hello@itsbrandwise.com.
• If we learn that we have collected personal information from a child under 13 without the required parental consent, we will take steps to delete that information as soon as reasonably possible.

3. How We Use Information

We use the information we collect to:

• Provide, operate, and improve the Services, including delivering Certification content and tracking progress and completion;
• Process purchases and send related communications, such as receipts and enrollment confirmations;
• Respond to inquiries submitted through our Contact, Organizations, or other forms;
• Send the Free Parent's Guide and related communications to individuals who request it;
• Send administrative information, such as updates to our policies or the Services;
• Send marketing communications, where permitted, and in accordance with your preferences;
• Maintain the security and integrity of our Services;
• Comply with legal obligations and enforce our Terms of Use.

4. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who perform services on our behalf, such as payment processing (Stripe), website hosting, form handling, and email delivery, who are authorized to use your information only as necessary to provide those services to us;
• Business transfers — in connection with a merger, acquisition, financing, reorganization, or sale of assets, personal information may be disclosed or transferred as part of that transaction;
• Legal requirements — where required to comply with applicable law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of BrandWise, our users, or others;
• With your consent — for any other purpose disclosed to you at the time the information is collected, or with your consent.

5. Cookies & Similar Technologies

We and our service providers may use cookies and similar technologies to operate and improve our Services, remember your preferences, and understand how visitors use our website. You can control cookies through your browser settings; disabling cookies may affect the functionality of certain features.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements, after which it is deleted or de-identified in accordance with our internal data retention practices.

7. Your Rights & Choices

Depending on where you live, you may have certain rights regarding your personal information, which may include the right to request access to the personal information we hold about you, request correction of inaccurate information, request deletion of your information, opt out of certain uses of your information such as marketing communications, and withdraw consent previously provided. To exercise any of these rights, contact us at hello@itsbrandwise.com. We will respond in accordance with applicable law, and we do not discriminate against individuals for exercising their privacy rights.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Users

Our Services are operated from the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries, which may have data protection laws different from those in your country.

10. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of the Services after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at hello@itsbrandwise.com.